What is all the fuss about?
There has been a lot of hype in the press about how plastic(PET) affect global warming and that we should all drink from a tap !
Firsty - tap water does not tase as nice as Natural Spring Water and Mineral Water, secondly it is not practical - eg in Gym, on a walk, run or cycling etc …. and most importantly 50% of all PET bottles were recycled in 2008 and it is predicted to increase by 50% during 2009
PET bottles are 100% recyclable and many are also made of recycled plastic, closing the recycling loop and reducing CO1 emmissions even further.
February 1st, 2009 at 12:29 pm
As well as being mindful of the ‘Greener World’ that the water industry is trying to contribute to with recyclable bottles- efforts to produce biodegradable bottles from Corn Starch are now a reality in the UK.
Sales of bottled water very often benefit charities that help clean underpriveleged nations making a real difference to the lives of millions of people in developing countries through the provision of clean drinking water.
Consumers are increasingly choosing to support ethical causes through their purchasing habits – and the natural bottled water industry is ahead of many other FMCG sectors in offering direct and meaningful projects for consumers to support across a range of charities.
According to 2008 statistics from the World Health Organization, 41% of Africans did not have access to clean drinking water sources in 2006. In rural areas, the figure was more like 54%. In many countries, the situation is a lot worse. 69% of rural Ethiopians do not have access to clean drinking water.
Bottled water companies are in an ideal position to help by raising both the consciousness of this issue and funding for clean water projects. As a highly visible promotional and consumer product, it can get the message across through well designed promotional and advertising labels, advertising messages, in-store promotions, exhibitions and events.